TikTok is introducing a updated setting that permits them to lessen the volume of AI-created videos appearing in their streams. This move comes as the service revealed that it now features over 1 bn AI videos.
Trial and Implementation
The update is being tested over the following weeks before a widespread rollout. This advancement coincides with a surge in AI-generated material, fueled by new content generation software.
The Broader AI Trend
Recent reports that approximately one in 10 of the most rapidly expanding video streams on a popular video site only show content made by AI. A considerable share of this output is classified as “AI slop”, a phrase for inferior, bulk-generated content that is typically absurd or dreamlike.
Our research shows that numerous viewers like content produced via AI tools, from digital art to educational videos, and we aim to provide users the power to see more or less of that, according to their own preferences,” stated a spokesperson.
AI on the Platform
TikTok disclosed that there are presently 1.3 billion videos on its app labeled as made with AI. In total, in excess of 100 m media items are uploaded to the service each day, making clips made by AI a limited percentage of its complete catalog.
Customizing Your Feed
Viewers will be able to reduce or increase the volume of artificial media they view by using the topic control option in the application and selecting the AI content topic. Additional categories that can already be modified under the setting include current affairs, style, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s policies mandate users to identify “realistic” AI-generated content, and it bans malicious AI impersonations of celebrities or emergencies. Any authentic-looking AI-generated clip that is not labeled can be taken down under its terms of service.
Additionally, the service will now add an artificially created label to content created with its own AI tools, or flagged by an industry-wide initiative for recognizing content made by AI. This step is intended to stop users from attempting to bypass the labeling process.
Responsible AI Funding
The platform is also launching a $2 million awareness program for professionals and groups to produce educational content about responsible artificial intelligence. This initiative will benefit non-profit groups focused on educating coding and technology.
Platform Protection
The platform has supported its moderation strategy, following discussion over intentions to lay off a large number of review team members in the United Kingdom. The company is set to cut 439 jobs in its user protection department in the UK capital, with worker representatives and digital protection specialists raising concerns that people are being substituted by automated systems.
A trust and safety lead explained that people-led review would remain essential, but AI can safeguard staff by eliminating the most graphic content before it is viewed by staff. The platform stated a 76% decrease in disturbing and violent content seen by content reviewers over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to combine staff and AI to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as swiftly, which is the area in which a extensive automated help is really helping us operate efficiently.”
